Buy for me
Buy for me
Buy for me
Find and buy products from other brands’ sites through agentic AI
Find and buy products from other brands’ sites through agentic AI
I’m working horizontally across pre and post purchase for Buy for me. My contributions so far include the redesign and visual differentiation of OABs (Off-Amazon Brands) product detail pages, as well as design ownership of the program page.
I’m working horizontally across pre and post purchase for Buy for me. My contributions so far include the redesign and visual differentiation of OABs (Off-Amazon Brands) product detail pages, as well as design ownership of the program page.
I’m working horizontally across pre and post purchase for Buy for me. My contributions so far include the redesign and visual differentiation of OABs (Off-Amazon Brands) product detail pages, as well as design ownership of the program page.
Duration 📅
Duration 📅
December 2024 – Present
December 2024 – Present
December 2024 – Present
Partners 👥
Partners 👥
UX Designers, Product Managers, Engineers, Lawyers
UX Designers, Product Managers, Engineers, Lawyers
UX Designers, Product Managers, Engineers, Lawyers
Overview
Overview
Buy for me allows customers to use their Amazon Shopping app to complete purchases from other brand retailer websites if Amazon doesn’t sell the item directly. When customers search for branded items in the search bar in the Amazon Shopping app, they’ll see relevant results from Amazon and third-party sellers in our store, and in some cases, additional relevant products from other stores in a separate section of search results labeled 'Shop brand sites directly.'
Buy for me allows customers to use their Amazon Shopping app to complete purchases from other brand retailer websites if Amazon doesn’t sell the item directly. When customers search for branded items in the search bar in the Amazon Shopping app, they’ll see relevant results from Amazon and third-party sellers in our store, and in some cases, additional relevant products from other stores in a separate section of search results labeled 'Shop brand sites directly.'
Buy for me allows customers to use their Amazon Shopping app to complete purchases from other brand retailer websites if Amazon doesn’t sell the item directly. When customers search for branded items in the search bar in the Amazon Shopping app, they’ll see relevant results from Amazon and third-party sellers in our store, and in some cases, additional relevant products from other stores in a separate section of search results labeled 'Shop brand sites directly.'
Here's a glimpse of what I've been working for the Buy for me design team. 🖊️
Here's a glimpse of what I've been working for the Buy for me design team. 🖊️
Disclaimer: All opinions below are my own and do not reflect Amazon or its partners. This is a personal portfolio describing my own point of view of my contributions as part of launches.
Disclaimer: All opinions below are my own and do not reflect Amazon or its partners. This is a personal portfolio describing my own point of view of my contributions as part of launches.
01
01
OAB Product Detail Page
Differentiation
OAB Product Detail Page
Differentiation
December '24 – January ‘25
01
OAB Product Detail Page
Differentiation
December '24 – January ‘25
I influenced to the visual design of OAB (Off-Amazon Brands) product detail pages in order differentiate them to ensure customers would understand they were viewing an off-Amazon product.
I influenced to the visual design of OAB (Off-Amazon Brands) product detail pages in order differentiate them to ensure customers would understand they were viewing an off-Amazon product.
I influenced to the visual design of OAB (Off-Amazon Brands) product detail pages in order differentiate them to ensure customers would understand they were viewing an off-Amazon product.
Shortly after I joined the team in December 2024, we received feedback from leadership that the existing designs for the PDP (Product Detail Page) felt too similar to the standard non-OAB PDPs on Amazon. They wanted us to explore designs to differentiate the look and feel, in order to better communicate to the customer that they were viewing a product from a brand's website.
Over course of two weeks myself and the Buy for me design team (2 Senior UX Designers + 1 Principle UX Designer) took multiple passes at potential redesigns. I created multiple mild to wild ideas involving information hierarchy, image block, twister, typeface, and educational elements. Multiple explorations I had done ended up being in our recommended CX that we presented to cross-org leadership.
While the PDP was under the sole ownership of another senior designer, multiple of these explorations were incorporated in our P0 launch CX in March of 2025 including: Container design for content blocks, image carousel, and educational components (“What does the AI do?”).
Shortly after I joined the team in December 2024, we received feedback from leadership that the existing designs for the PDP (Product Detail Page) felt too similar to the standard non-OAB PDPs on Amazon. They wanted us to explore designs to differentiate the look and feel, in order to better communicate to the customer that they were viewing a product from a brand's website.
Over course of two weeks myself and the Buy for me design team (2 Senior UX Designers + 1 Principle UX Designer) took multiple passes at potential redesigns. I created multiple mild to wild ideas involving information hierarchy, image block, twister, typeface, and educational elements. Multiple explorations I had done ended up being in our recommended CX that we presented to cross-org leadership.
While the PDP was under the sole ownership of another senior designer, multiple of these explorations were incorporated in our P0 launch CX in March of 2025 including: Container design for content blocks, image carousel, and educational components (“What does the AI do?”).
02
02
Program Page
Program Page
December 2024 - March 2025
02
Program Page
December 2024 - March 2025
I was the design owner for both the customer and brand facing program page, which provides a program overview, education, and FAQs.
I was the design owner for both the customer and brand facing program page, which provides a program overview, education, and FAQs.
I was the design owner for both the customer and brand facing program page, which provides a program overview, education, and FAQs.
A majority of larger features on the Amazon store have a page that provides additional context and overview about the program. For our launch I worked with product and legal to create both a customer and brand facing program page for Buy for me.
Our program page included two separate CXs (1. Staying within Amazon app 2. Linking out to the brand site) from two different teams. I facilitated cross org alignment to ensure both teams felt the CX was captured accurately in this combined program page for launch.
A majority of larger features on the Amazon store have a page that provides additional context and overview about the program. For our launch I worked with product and legal to create both a customer and brand facing program page for Buy for me.
Our program page included two separate CXs (1. Staying within Amazon app 2. Linking out to the brand site) from two different teams. I facilitated cross org alignment to ensure both teams felt the CX was captured accurately in this combined program page for launch.
More to come! 👷
More to come! 👷
I'm still working on Buy for me at Amazon today! I will continuously update as I have more contributions as part of the design team.
I'm still working on Buy for me at Amazon today! I will continuously update as I have more contributions as part of the design team.