A mobile application where retirees can create and strengthen social relationships by finding engaging opportunties they are passionate about locally. Helping retirees stay engaged post retirement after no longer being in the work place.
Rank A Certificate
Received a Rank A Certificate for being inside of the top 7% of 3769 entires for the Rookies 2020.
Nominated as a top entrant for product design category and awarded a draft selection badge.
Retirees struggle to maintain a strong social network after no longer being in the workplace, hindering them from finding people post retirement to do activities they are passionate about with.
A mobile application where retirees can create and strengthen social relationships by finding engaging opportunities they are passionate about locally.
Our Design Process
01. Secondary Research
Firstly, our group conducted secondary research to gain a general understanding of what problems retirees face and a better understanding of our users.
Overall Retirement App
Interest group based
Provide news, benefits, and events targeted at retirees
Some of the UI visually could be improved, and the app is limited to AARP events and has little immediate community connection
Ohio Based Volunteer App
Best UX out of any community based volunteering app we found
Allows users to follow causes, find events, and meet people through the app
The UI is visual appealing and easy to use
Limited to Ohio residents only
02. User Interviews
Our group conducted 14 interviews of those in our target demographic of 60-75 years old. The insights we gained helped us understand what questions to ask in our online survey.
Retirees have a difficult time transitioning into being fully retired.
Traveling is a large part of retirees plans.
Retirees have an interest in volunteering after no longer working.
Where we were wrong.
Retirees didn't think the transition into retirement was difficult.
Retirees didn't travel as much as they thought they would.
Some retirees had a negative volunteering experience because they weren't given a meaningful role.
What we learned.
Retirees need to feel like they are involved and still matter in the world.
Retirees want to spend time doing things they are passionate about with others.
Retirees love getting involved with groups of other retirees.
03. Online Survey
Using the insights we gained from our interviews we created a survey geared at learning more about what retirees were most interested in retirement and where their biggest pain points were.
Some of the questions we asked were...
How do you plan on spending your time in retirement?
What has been the most enjoyable part about retirement?
How do you feel about transitioning from working full time into being retired?
What types of social activity do you engage in?
How has your social network changed after retirement?
When you retire/during retirement, which of the following are most interesting to you?
How did you find your volunteer opportunities?
If you have a part time job or consulting role, are you also interested in volunteering?
After conducting secondary and primary research, we gathered qualitative data (ideas, opinions, and issues) and organized them into groups based on their natural relations.
Affinity Map Groups:
What stood out to us the most?
Retirees want to meet people through the things they are passionate about.
Retirees enjoy having a flexible schedule and the freedom to do what they want to do.
There isn't a singular place for retirees to find volunteer opportunities that interest them.
05. How Might We
We analyzed all of our research results using the design thinking method of "How Might We" to define our design challenge.
06. User Persona
We created a user persona to help get a clearer picture of what our target user would look like and a journey map to understand where our users pain points were in their journey.
Meet Anne, 61 - Primary
Anne's Journey, Journey Map
We created an interactive mid-fidelity prototype and sought feedback from users within our target demographic before reaching our final concept.
Why jump to mid-fidelity?
Older demographic of 60+ doesn't have to focus on imagining interaction
More detailed insights on usability of UI for our older demographic
Completed interactive prototype in rapid time span (2 days).
What feedback did we get?
Initial High-Fi User Testing
After gaining feedback from our mid-fidelity and initial high-fi prototypes, we made the necessary changes and are proud to present our final result. Introducing ingage!